One of the other facets of improving your site’s on-page SEO is creating SEO-friendly URLs. The H1 tag is sometimes referred to as the most important tag on a webpage. Keyword usage is the first thing you should consider when optimizing content. Even with all of Google’s modern algorithms, on-page SEO basics still play a major role in getting your website and content to rank in the SERPs.
- At the bottom of the search results, Google shows you a list of related searches.
- This is something we call “orphan pages.” These, if left alone, can quietly drag down your SEO, keeping valuable content out of sight for both users and search engines.
- Then, add a few internal links from those pages to a high-priority page on your site.
- Make sure searchers see it right away so they know they can trust you.
- Search engines can’t see multimedia like images, so they depend on alt attributes to tell them what multimedia is.
- For example, you’re not going to get backlinks (off-page) if your page content isn’t quality (on-page), and compressing images (on-page) helps with page speed (technical).
The biggest thing to remember with headings is to make sure they’re descriptive. A reader should be able to get the gist of the page just by skimming the headings. No, Google has stated that social media signals do not impact website page rankings. Some marketers disagree, citing a correlation between high social shares, for example, and high rankings.
The Ultimate On-Page SEO Guide to Rank on the First Page
Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website. On-page SEO refers to the optimization of website structure and content – anything that is on the page (as opposed to off-page SEO). Before we dive into the specifics of on-page optimization, let’s answer some basic questions you might have when BHS Links starting with SEO. Unlock the power of advanced SEO tools and data-driven insights.
Long-tail keywords are specific, and typically longer phrases, that users might enter into search engines when looking for highly niche or detailed information. Your title tag gives search engines a high-level overview of what your page is all about. This means it’s arguably one of the most important on-page SEO factors. Schema markup (structured data) helps search engines better understand your page.
Schema Markup
The page meta description is shown on the search engine results page (SERPS). It has to be descriptive, up to 200 characters, and unique for each page. No need to include your domain in the title – There is no need to include your domain name in the title because this is added automatically by Google.
Title Tags and Meta Descriptions
Adding personal insights, case studies, or examples can highlight your practical understanding of the subject. Buttons and links should be large enough to tap comfortably and spaced out to prevent accidental clicks. Touch-sensitive styles, such as enlarging buttons when tapped, enhance interactivity. Media queries also allow you to tailor button sizes and styles for various screen dimensions. Measuring and tracking these metrics can be done using tools like Google PageSpeed Insights, Lighthouse in Chrome DevTools, and the Core Web Vitals report in Google Search Console.
Featured snippets are short pieces of text carefully extracted by Google to provide a concise and direct answer to the user search. They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables. In this section, I’ll cover the most common advanced on-page SEO factors we run against.
Structured headings incorporating relevant keywords and variations give search engines more context about the page’s content, which can contribute to better rankings. Important keywords should be placed in the H1 and H2 headers for optimal on-page SEO, making content more scannable and search engine friendly. Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO. Properly optimized images improve accessibility and user experience and can rank in Google Images search results. Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings. It is distinct from on-page SEO, which focuses on content within the website itself.